Cross-category co-branding collaboration could help hummus brand hit $50 million in sales

Ithaca Hummus sets sight on $50 million in annual sales with the help of a Graza collaboration.
Ithaca Hummus sets sight on $50 million in annual sales with the help of a Graza collaboration. (Ithaca Hummus)

Ithaca Hummus expects a collaboration with olive oil brand Graza to fuel growth for the dip company seeking to crack $50 million in sales in 2025