The grand annual celebration of Ireland’s patron saint is a day of parades, revelry and - most importantly – great snacks. Whether it’s a sweet treat inspired by the Emerald Isle or a crunchy bite that pairs perfectly with a pint of the black stuff, the holiday is a time to indulge in all things Irish. Traditionally marking the arrival of Christianity in Ireland, St Patrick’s Day has since grown into a global phenomenon, with festivities stretching from Dublin to New York and even as far as Sydney.
It’s a golden opportunity for the bakery and snacks sectors. Consumers are on the lookout for festive flavours, from shamrock-shaped shortbread and rich Irish cream chocolates to green-hued pastries and whiskey-infused delights.
And this year, the buzz is bigger than ever, with Datasembly’s Grocery Price Index showing the cost of St. Patrick’s Day essentials - like Irish whiskey and bakery treats - has dropped by 11%, making the holiday more affordable for shoppers eager to stock up on themed goodies.
As St Patrick’s Day celebrations kick into high gear, these treats will add a bit of magic, mischief and unmistakable Irish charm to the festivities. Whether you’re looking to start your morning with a sprinkle of magic or end your evening by kissing the Blarney Stone (or at least toasting with a shamrock-covered treat), there’s no shortage of ways to celebrate the luck of the Irish this year.
Lucky Charms’ magical St Patrick’s Day lineup
General Mills is sprinkling a little extra luck into breakfast time with its latest Lucky Charms creations.
Lucky Charms Rainbow Sprinkles Cereal brings a joyful twist with its birthday cake flavour and colourful confetti sprinkles. Eaten straight from the box, served with milk or used to top off festive cupcakes, it adds a magical touch to any celebration.
For those who believe bigger is better, Lucky Charms Jumbo Rainbow Cereal is making its grand entrance. With marshmallows three times the size of the original, this cereal is truly a leprechaun’s delight, ideal for a hearty breakfast or a fun snack.
And for the marshmallow lovers, Lucky Charms Just Magical Marshmallows are back with two exciting varieties: the Jumbo Rainbow edition featuring extra-large marshmallows; and the returning St Patrick’s Day edition with festive green clovers that turns cereal milk green. Eat as is, string together the marshmallows to create St Paddy’s Day decorations, top ice cream sundaes or use the cereal to bake leprechaun-approved treats.
The Lucky Charms St Paddy’s Day lineup is available in retail stores across the US, including Walmart and Target, for an RRP of $4.98-$5.69.
Miss Fortunes funny fortune cookies
For a bit of cheeky fun, Miss Fortunes is serving up green fortune cookies with a twist.
Instead of the usual good-luck messages, these fortune cookies come with sharp, irreverent predictions that might have you laughing. Vegan-friendly, they’re the perfect conversation starter: afterall, not every fortune can be lucky, now can it?
Available on Amazon with international shipping options. RRSP: $16.99 per box of 12.
O’Neills Shamrock Shortbread Cookies
Nothing says ‘the taste of Ireland’ quite like a bit of buttery shortbread and O’Neills Shamrock Shortbread Cookies bring that rich, melt-in-your-mouth goodness in a festive shamrock shape. Made with real butter and packaged in a charming Irish-themed box, they’re the perfect treat for teatime. Níl aon tinteán mar do thinteán féin (There’s no hearth like your own hearth). Available in select retail stores across Ireland and online for international delivery. RRSP: $5.94.
Sugar Plum Chocolates’ St Patrick’s Day Box
Sugar Plum Chocolates has crafted a St. Patrick’s Day box overflowing with festive delights. From whiskey-flavoured nuts and stout-infused treats to milk chocolate shamrocks and gold coins, each bite is a taste of Irish indulgence. Perfect as a gift or a well-deserved treat, it’s designed to satisfy your sweet tooth while keeping the holiday spirit alive. Available online for shipping across the US and Canada.
Bridor’s pistachio-filled croissant
Keeping to the green theme, Bridor has unveiled a new pistachio-filled croissant that’s as indulgent as it is ontrend.
Made with Bridor’s signature buttery puff pastry, it features a smooth pistachio centre and a topping of chopped pistachios. With pistachio-flavoured treats gaining popularity across Europe, this pastry is sure to be a hit with those looking for a sophisticated way to celebrate St Patrick’s Day. Available via foodservice wholesalers across Europe, including the UK and Ireland.
Irish Gourmet’s Emerald Irish Hamper
The Emerald Irish Hamper from Irish Gourmet is a delicious nod to Irish heritage. Packed with everything from traditional Irish chocolates to farmhouse cheese and chutney, it’s a great way to experience the best of the Emerald Isle. Available online with worldwide shipping for an RRSP of £95.54.
Tayto Cheese & Onion Crisps
You can’t talk about Irish snacks without mentioning Tayto. Its iconic Cheese & Onion crisps (its best seller) have been a staple in Irish households for decades and they’re still as popular as ever.
Fun fact: Tayto is capable of producing one million packs of crisps & snacks per day, using more than 20,000 tons of potatoes each year and 3,000 litres of oil every day.
Perfect for munching alongside a pint or stuffing into a crisp sandwich, they bring a proper taste of Irish nostalgia.
Available in supermarkets and convenience stores across Ireland and Northern Ireland, as well as online with international shipping.
BiaSol’s upcycled snack bars
Sustainability meets Irish ingenuity with BiaSol’s snack bars made from spent grains sourced from Irish breweries. Available in a variety of flavours, including Cinnamon & Raisin and Cacao & Hazelnut, these nutrient-packed bars are rich in fibre and protein, making them an ideal on-the-go snack. Not only do they deliver great taste, but they also champion zero-waste food production, transforming brewing by-products into something deliciously wholesome.
So, if you’re looking for a feel-good treat that’s as good for the planet as it is for your tastebuds, this is the one to try. Available in select SuperValu stores in Ireland, independent health food shops and online with global shipping.
Get your green on
About 61% of Americans plan to celebrate St Patrick’s Day and what better way to join in than with limited time treats and deals from favourite food spots?
Panera Bread is offering a ‘Pot of Gold’ - a green sourdough bread bowl filled with its signature mac and cheese. This first-of-its-kind item is available only on 17 March in select markets, including St Louis, Boston, New York City and Chicago.
Krispy Kreme is rewarding customers who wear green on St Paddy’s Day with a free O’riginal Glazed Doughnut, a festive twist on its classic Original Glazed, dyed green. Additionally, a limited edition St. Patty’s doughnut collection features four themed flavours: Pot of Gold, Over the Rainbow, St. Patty’s Swirl and Choco-Shenanigans.
Burger King’s Royal Perks members can score free onion rings (any size) with a $1 purchase on 17 March. Plus, customers can upgrade fries to Chicken Fries, Mozzarella Fries, or Churro Fries for free until 11 April.
Raising Cane’s Caniac Club members get a free Leprechaun Lemonade at participating locations on 17 March.
Jack in the Box is offering a free Lucky Mint Trio drink (Oreo mint shake, mint twisted soda or Oreo mint mocha sweet cream iced coffee) with a $5 minimum app order.
Dairy Queen brings back its mint Oreo Blizzard after a five-year hiatus, available for a limited time.
Finally, McDonald’s is once again serving up its iconic Shamrock Shake, with 25 cents from each purchase benefiting Ronald McDonald House Charities (until 23 March 23).