September Launch Pad: Women’s health, hydration and longevity lead the way

Functional wellness brand Iris Nutrition recently debuted its electrolyte drink mix to support hormonal health through every chapter of women’s wellness and reproductive journeys. Iris is co-founded by women’s health advocate Demi Schweers and marketing executive Allison Escovedo Owen, both of whom live with PCOS. The formulation was developed in collaboration with women’s health expert Isabel Garza, RD. Benefits include: The on-the-go drink mixes come in three flavors: Blood Orange Blackberry, Lemon Raspberry and Peach Prickly Pear. Bloat Baddie is the newest launch from Legendairy Milk, a brand that offers women natural products through every stage of hormonal change. The 3-in-1 daily protease blend combines clinically-backed OPTIZIOME Digestive Enzymes which support protein breakdown. The formulation also features Bacillus coagulans BC99 to ease gas and constipation, along with ginger and fennel for added comfort. Gut health brand Supergut just launched its newest prebiotic blend, Foundational Daily Fiber. The offering features a proprietary blend of resistant starch from green banana, Solnul, Sunfiber and soluble vegetable fiber. Foundational Daily Fiber uses a 2:1 ratio of soluble to insoluble fiber to optimize both digestive comfort and metabolic outcomes. The prebiotic blend aims to support digestive health, healthy gut microbiome optimization and regularity. The new fiber offering comes in Unflavored, Peach Mango and Pomegranate Berry. Anima Mundi recently unveiled its Vanilla Chai Plant-Based Protein Powder. Made with organic pea + brown rice protein, the powder is blended with cinnamon, cardamom, ginger, clove and real vanilla bean. Vanilla Chai Plant-Based Protein Powder features 20 g of clean plant protein per serving, boosts energy and satiety and can be added to warm or cold beverages. BioAthletic released its Sports Rehydration Probiotic Powder with Kombucha Extract, an NSF Certified for Sport supplement featuring probiotics from Marin Kombucha. The hydration solution fuses kombucha-derived probiotics with advanced electrolytes and recovery nutrients, aimed at enhancing performance, supporting immunity and optimizing recovery for professional athletes, fitness enthusiasts and health-conscious consumers. BioAthletic features a proprietary probiotic blend of vitamins D and B-12 along with electrolytes in a low-sugar, non-GMO formula. The formulation is designed to aid gut health to support high-performance training, reduce muscle cramps, increase recovery and provide immune support for everyone from marathon runners to wellness-focused professionals. LIT V2 is GNC’s latest addition to its Beyond Raw line-up. The new and improved pre-workout is designed to deliver more strength, bigger pumps, better workouts and longer-lasting energy, according to the company. The updated formula features a blend of 250 mg of nootropic Cognizin, 50 mg Senactiv for heightened endurance performance and 50 mg Astragin to facilitate absorption. Improvements also include an increase in creatine monohydrate from 1.5 g to 3 g for amplified strength, an upgrade from 3 g to 5 g of L-citrulline for greater pumps and a boost in electrolytes. The 250 mg of caffeine (including 50 mg of ZumXR Extended Release Caffeine) and 3.2 g of beta-alanine. In response to growing consumer demand for cleaner supplements, the new LIT V2 formula has also been reformulated without artificial colors. LIT V2 is available in Gummy Worm, Blue Raspberry, Watermelon and Strawberry Lemonade, as well as new flavors like Passion Orange Guava and Gummy Shark. Performance nutrition company Momentous recently introduced Longevity, a formula designed to slow the body’s aging process. The 3-capsule serving contains Niagen, NAC, betaine, PQQ, vitamin C and B Vitamins 3, 9 and 12. Benefits of Longevity: Women’s health brand O Positiv debuted its MENO Healthy Aging Collagen & Protein Powder, a chocolate-flavored supplement designed to help women 40+ age optimally through menopause and beyond. Formulated with over 10 superfood ingredients, the protein powder helps maintain healthy bones, joints, muscles and skin to deliver overall healthy aging support. The launch builds on O Positiv’s successful MENO product line, which provides solutions to support women through perimenopause and menopause symptoms. Key ingredients in MENO Healthy Aging include: Functional fitness brand Pvolve entered the dietary supplement space with Sculpt 9, an essential amino acid drink mix for women aimed at supporting recovery and strength across all phases of the menstrual cycle. Each scoop in Sculpt 9 features leucine, lysine, threonine, valine, isoleucine, phenylalanine, methionine, histidine and tryptophan. The company said that benefits like increased energy, faster recovery and reduced soreness can be expected within 48 hours. After 12 weeks, improvements in endurance, inflammation reduction and visible changes in muscle tone can be expected. Sculpt 9 is validated by a gold-standard double-blind, placebo-controlled <a href="https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjournals.physiology.org%2Fdoi%2Ffull%2F10.1152%2Fajpendo.00365.2024%3Frfr_dat%3Dcr_pub%2B%2B0pubmed%26url_ver%3DZ39.88-2003%26rfr_id%3Dori%253Arid%253Acrossref.org&data=05%7C02%7Cdanielle.masterson%40wrbm.com%7Ced0efbc60f5645f2341008dde40f430a%7C8d5287f1f765422c89618fa7884626d9%7C0%7C0%7C638917476380530859%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=%2Fgl4znGE3CMDR3awGvFfK%2FeLNvnmdZV2I2dQLkE2rEs%3D&reserved=0" target="_blank" rel="">clinical study published in The American Journal of Physiology-Endocrinology and Metabolism. Doctor’s Best has joined forces with Nutrition21 to introduce Doctor’s Best High Absorption Hair & Skin Complex with Lustriva. Doctor’s Best High Absorption Hair & Skin Complex is formulated with Lustriva, a patented ingredient developed by Nutrition21. Lustriva provides a combination of bioavailable nutrients that promote healthy hair and skin, including bonded arginine silicate and magnesium biotinate. This formulation offers specialized forms of both silicon and biotin, which can support hair follicles during their active growth phase and regulate key activities important to the skin’s integrity and function. In addition to Lustriva, the product includes Vi-Spo, a branded ingredient derived from saw palmetto, known for its ability to help reduce hair loss and promote hair growth.

September Launch Pad: Women’s health, hydration and longevity lead the way

This month highlights a particular focus on women’s hormonal health, sports nutrition, hydration, gut health and beauty-from-within.

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