Hershey’s Reese’s unwraps Christmas NPD with bold festive launches

The countdown to Christmas is on and the confectionery aisles are packed full of festive lines, with Hershey seeking to bolster its presence this year through a refreshed Reese’s festive line-up. The 2025 range has variety and visibility at its core, with Reese’s rolling out new gifting formats, packaging and a return of top-sellers like its DJ Santa. There’s also a doubling down on affordable, premium-looking gifts and treat-led stocking fillers that aim to drive impulse purchases and basket spend in the run-up to December 25. New for 2025, this 305g selection box brings together four of Reese’s top-performing Big Cups – Caramel, Puffs, Pieces and the classic – all coated in milk chocolate. The bold format is designed for gifting or sharing, with standout shelf appeal. A new 154g pack featuring ten signature peanut butter cups, designed for sharing or standout gifting. The XL format aims to satisfy fans looking for a bigger festive treat. A novelty 34g chocolate-flavour Santa head, created for stockings or till point displays. The festive shape and accessible price point make it a strong impulse pick-up. A new mixed bag format for 2025, featuring bite-size milk and white chocolate flavour cups. The DJ Santa branding returns to drive gifting and sharing occasions. The line-up also sees the return of Reese’s DJ Santa advent calendar, Miniatures mixed pouch, Peanut Butter filled trees (including white creme king size), and both 4pc and 5pc Selection Boxes.

Hershey’s Reese’s unwraps Christmas NPD with bold festive launches

Reese’s is ramping up its Christmas offer for 2025, revealing a raft of new products and returning best-sellers

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