Snack Bar Trends: From Collagen to Adaptogens

From high fat, low sugar, nut-butter fueled ‘keto’ bars, to collagen and ghee-infused protein bars, the snacks bar category is one of the fastest-moving – and most fiercely competitive – categories in grocery. But how has the world-shifting COVID-19 global pandemic impacted the category and snacking behaviors in general? As consumer eating behaviors undergo a massive shift, how can brands punch above their weight and how can retailers merchandise products more effectively? Which non-traditional channels hold the most potential, and what ingredients and diet trends are gaining traction, from keto-friendly sugar alternatives to allergen-friendly and functional ingredients?