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Food as Medicine: Hot & Emerging Functional Ingredients

Food as Medicine: Hot & Emerging Functional Ingredients

COVID-19 has accelerated interest in foods and beverages that support the immune system, with scores of brands now seeking to fortify their shots, beverages, and snacks with medicinal mushrooms, vitamins, minerals, probiotics, botanicals, and other functional ingredients claimed to support the body’s natural defenses. We explore what consumers are looking for, which ingredients brands are looking to, and which are fads vs sustainable trends.

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