With a growing list of food additives in the crosshairs of state legislators and FDA revamping its post-market review process for chemicals in foods, many consumers are looking for food safety and ‘purity’ claims alongside minimal processing, assurances of ‘no bad stuff’ and natural colors, flavors and ingredients. We explore how demand for ‘clean-label’ is evolving among consumers, legislators and regulators – and how brands are innovating and renovating to meet their needs.
