Contrary to popular belief, not all video-gamers are happy to chug neon-colored energy drinks and devour junk food for fuel – rather most eSports players want convenient, tasty products that will not compromise their competitive edge by compromising their health. Research suggests the same can be said for the 88% of Americans who eat in front of screens on a regular basis. Innovative brands and ingredient companies are responding with playful but practical launches. We explore how this market is growing, what screencentral consumers want, how stakeholders are responding and where there is untapped white space.
