Hydration is giving way to ‘hydration-plus’, seeing beverage refomulation hit a new stride. Protein is moving into mainstream drinks and sugar reduction is colliding with clean label expectations. This broadcast shows how manufacturers are redesigning functional beverages to deliver on gut health, satiety, focus and more, and all without overloading on claims too.
At the same time, makers are responding to tighter regulations and the rising influence of GLP1 needs. From protein sodas and prebiotic soft drinks to texture-led satiety and simplified ingredients lists, we explore strong what functional beverage reformulation looks like now and where the rapidly growing sector is moving next.
