GLP-1 medications are changing how millions experience food and beverages. Join us to discover the exclusive insights and science behind medication-altered taste perception and the massive market it’s creating. You’ll learn:
- The key GLP-1 consumer segments and their unique needs across different treatment phases
- Why current approaches leave a gap in their satisfaction and nutrition
- How to develop phase-specific products that address their changing sensory experiences
- Science-backed formulation strategies that restore enjoyment while supporting health goals
- Positioning tactics that build lasting loyalty through this transformative journey
Leave with an actionable framework for positioning your brand for category-defining success in this high-growth market.
