Videos

Fueling the NFL: A look inside elite sports nutrition strategies

Fueling the NFL: A look inside elite sports nutrition strategies

By Danielle Masterson

Maintaining peak performance over the course of a 17-game NFL season requires far more than game-day preparation. According to Jordan Mazur, RD, director of sports nutrition for the San Francisco 49ers, nutrition plays a foundational role in supporting...

Wisecode gives brands a new way to claim they’re non-UPF

Wisecode gives brands a new way to claim they’re non-UPF

By Timothy Inklebarger

Built on an ingredient-level ultra processed food standard and a database of more than 840,000 products, the app’s new Non‑UPF Shield lets food and beverage manufacturers quickly verify products

Rethinking sweetness in an age of sugar skepticism

Diet Trends

Rethinking sweetness in an age of sugar skepticism

By Elizabeth Crawford

As shoppers scrutinize labels and headlines, brands are rethinking sweetness strategies to deliver lower sugar, clearer messaging and commercially viable reformulations

AI that speaks the language of CPG

Startup Spotlight

AI that speaks the language of CPG

By Deniz Ataman

What the food and beverage market needs isn’t just another AI model — it needs artificial intelligence that understands CPG-specific business

Inside Ocean Spray’s cranberry empire

Inside Ocean Spray’s cranberry empire

By Timothy Inklebarger

Behind the juice aisle lies an ingredients business that supplies everything from trail mixes and chocolate bites to canned cocktails – often with no Ocean Spray logo in sight

Third wave hydration: Plink! sparks shift toward flavor-first daily wellness

Startup Spotlight

Third wave hydration: Plink! sparks shift toward flavor-first daily wellness

By Elizabeth Crawford

By putting consumer enjoyment ahead of its sustainability mission, the fizzy electrolyte tablet brand has ushered in an era of daily hydration and in doing so doubled its velocity, expanded distribution and outpaced legacy competitors in natural grocery...