The global sweetener industry has reached a crossroads. Ever-rising demand and variable supply of sugar are causing price volatility at a time when the case against artificial sweeteners is growing. A solution is needed, a sustainable and healthier sweetener. BESTEVIA
Sugar's problems, aside from health concerns, stem from its status as an increasingly-consumed farmed product. Rising consumption is a predictable consequence of the urbanization and growing middle class of emerging economies such as China and India. This trend is yet to fully play out. If supply outstrips demand, the sugar price will surge.
In years gone by, manufacturers may have responded to price volatility and consumer demand for low-calorie products by switching to artificial sweeteners. However, new scientific studies have intensified doubts about the benefits of artificial sweeteners and concerns about their unintended negative side effects. The era of artificial sweeteners may be ending.
Health-conscious consumers are aware of this growing body of evidence and are rapidly changing their buying habits. The upshot is food and beverage companies cannot rely on artificial sweeteners to mitigate the problems of sugar. The best alternative may be a stevia leaf sweet compound known as Reb M.
Turning Reb M into a viable sweetener
Until recently, these benefits were out of reach. Reb M is found in very low concentrations in stevia leaves, making standard plant extraction too expensive and limiting maximum global output. Fortunately for the food manufacturers and consumers, novel production methods for steviol glycosides were developed in response to the growing need for better and healthier options which resulted in sweeteners that eliminate many of the shortcomings of sugar and artificial sweeteners.
Reb M, also known as rebaudioside M, is one of many steviol glycosides found in the leaves of the Stevia rebaudiana plant. BESTEVIA
SweeGen, Inc, located in California, met the industry's challenge for nature-based sugar reduction at the beginning of 2017 when it announced the commercialization of its Non-GMO BESTEVIA
As of this moment BESTEVIA
The advantages of Reb M over other stevia sweeteners
If manufacturers seize the opportunity presented by this sustainable sweetener with feasible pricing, it is consumers who will benefit most by finally having access to a safe, non-caloric sweetener with a sugar-like taste. A better option indeed!
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