
Dairy alternatives have a taste problem – flavor science is closing the gap
Paid for by T. Hasegawa USA
Taste remains the biggest barrier to adopting dairy alternatives. Here’s how flavor science is solving it.
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Paid for by T. Hasegawa USA
Taste remains the biggest barrier to adopting dairy alternatives. Here’s how flavor science is solving it.

Paid for by T. Hasegawa USA
The $1.25 billion plant-based proteins category is struggling, and it’s largely due to taste. How can flavor science help develop satisfying and authentic tasting options?

Paid for by T. Hasegawa USA
Sweet heat is one of the biggest food trends right now, fueled by younger consumers seeking exciting food experiences – how are new flavor technologies perfecting the unique blend of sweet and spicy?

What flavors will define summer 2026? From global celebrations to a renewed sense of regional pride, T. Hasegawa’s Summer 2026 Flavors Report explores the sweet and savory trends inspiring food and beverage excitement this season.

At T. Hasegawa, we make life taste better™—with fresh citrus taste!

Introducing PLANTREACT™. T. Hasegawa is redefining plant-based flavor with PLANTREACT™, a natural, science-driven flavor technology designed to replicate the complex, savory taste of animal proteins in vegan foods.