Research Study

Find answers to what American oat consumers want

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Find answers to what American oat consumers want

39% of American oat milk consumers would pay more for high-protein and low-sugar claims. Those same consumers also want their oat milks to be 'natural'. So how do you give consumers the nutritional profile and flavors they want and the minimal processing they demand? And how do you differentiate your products?

The answers are inside the oats, waiting to be found with our Oat 360° toolbox. As natural processing aids, biosolutions unlock inherent texture, flavor and nutritional benefits.

To get all the answers to what American consumers want from oat milk, check out our US consumer survey.

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