Technical / White Paper
How food manufacturers are moving to clean labels
Today’s consumers are more concerned with the integrity of the food and drink they consume so how should manufacturers of food and beverage products respond?
Clean label is the term which describes the consumer demand for naturally, minimally processed food and beverages containing as few ingredients as possible. Not to be left behind, manufacturers and brands are increasingly developing new brands or re-positioning and reformulating existing products. However, there remain several challenges in building a clean label proposition - cost, supply chain, regulation, consumer activism, functionality and brand.