Several Mintel studies highlight consumers’ interest in eating more natural and less-processed diets. This represents an opportunity for brands to remove artificial additives and source natural ingredients. New trends are prompting consumers to dine at home: prepared meals should deliver comfort food as well as innovation, exotic taste, and “excitement to the taste buds”. The rise of plant-based foods requires a diversification of protein sources and flavors, while keeping an eye to taste appeal and delicious solutions. Lallemand natural ingredients tackle those needs.
