As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that are shaping consumer patterns and predicting what the “next big thing” in food and beverage categories will be is a focus for manufacturers. Each year, T. Hasegawa USA, one of the world’s leading flavor experts, compiles the latest in consumer trends research and publishes a report analyzing the findings. The 2024 Flavor Trends Report is here!
