According to proprietary Cargill research, more than half of consumers indicate they are more likely to purchase a product if it includes a sustainability claim. But when it comes to alternative sweeteners, evaluating sustainability credentials can be a challenge. Consider too, the fact that replacing all the functions of sugar may require multiple ingredients, and the picture is even more complex.
Discover how stevia-based sweeteners fit the bill – with positive consumer perceptions and high marks for sustainability – in our article, "Sustainable Sweetness."