T. Hasegawa releases 2023 Flavor Trends Report

Sizzling science: How flavor technology can save the plant-based protein category

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The $1.25 billion plant-based proteins category is struggling, and it’s largely due to taste. How can flavor science help develop satisfying and authentic tasting options?

Turn up the heat (but make it sweet): How new technology is exciting the senses with sweet heat flavors

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Sweet heat is one of the biggest food trends right now, fueled by younger consumers seeking exciting food experiences – how are new flavor technologies perfecting the unique blend of sweet and spicy?

Better Tasting Foods for a Plant-Based Diet

Introducing PLANTREACT™. T. Hasegawa is redefining plant-based flavor with PLANTREACT™, a natural, science-driven flavor technology designed to replicate the complex, savory taste of animal proteins in vegan foods.

Palate Predictions: Top Flavor Trends for 2024

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that are shaping consumer patterns and predicting what the “next big thing” in food and beverage...