Beverage

Letter from the editor: Healthy beverage trends

Letter from the editor: Healthy beverage trends

By Elizabeth Crawford

The beverage aisle often is a testing ground for claims, ingredients, flavors and branding that, if successful, can serve as a roadmap for other categories to tap into emerging trends

Third wave hydration: Plink! sparks shift toward flavor-first daily wellness

Startup Spotlight

Third wave hydration: Plink! sparks shift toward flavor-first daily wellness

By Elizabeth Crawford

By putting consumer enjoyment ahead of its sustainability mission, the fizzy electrolyte tablet brand has ushered in an era of daily hydration and in doing so doubled its velocity, expanded distribution and outpaced legacy competitors in natural grocery...

Nostalgia meets better-for-you soda

Nostalgia meets better-for-you soda

By Deniz Ataman

No Cap! Soda Pop and Icee team up to reimagine iconic frozen flavors as zero-sugar, better-for-you sodas, aiming to attract both nostalgic fans and next-generation consumers

Finding comfort in chaos: How food will help consumers cope in 2026

Soup-to-Nuts Podcast

Finding comfort in chaos: How food will help consumers cope in 2026

By Elizabeth Crawford

After a year marketed by rising prices, food safety confusion and supply chain fears, ADM predicts consumers in 2026 will gravitate toward nostalgic, sensory-rich foods and beverages that help restore their resilience

Fresh Fizz brings clean label soda back to basics

Startup Spotlight

Fresh Fizz brings clean label soda back to basics

By Deniz Ataman

By sticking to herbs, spices, juices and natural sweeteners like honey, maple and date syrup, Fresh Fizz’s ingredient list is informing every aspect of its business strategy