Beverage

Picture Credit: AAjhr/Flickr

'NOW WE CAN FOCUS ON SNACKS': MONDELEZ INTERNATIONAL

Starbucks wakes up, smells coffee, pays Mondelez megabucks...

By Ben BOUCKLEY

Starbucks has been rocked by news it must pay Kraft a whopping $2.23bn in damages after ending its supply arrangement with the FMCG giant in 2010, but insists it has adequate liquidity to foot the bill.

In Zone Brands, which has experienced double-digit growth over the past four years, expects the re-branding of its juice products in 2014 to jumpstart “upper double-digit growth” on the heels of positive response from retailers

In Zone rebrands with eye on leading healthy kids’ juice category

By Maggie Hennessy

The best way to stand out in the highly fragmented, albeit growing, kids’ beverage market is to establish clear branding and messaging, a mantra that led Atlanta-based healthy children’s beverage maker In Zone Brands to rebrand its TummyTickler Tots,...

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