Trends

Image: Getty

Should you be marketing on the metaverse?

By Natasha Spencer-Jolliffe & Jess Spiring

As one confectionery firm launches its own candyland on Roblox to appeal to young gamers, we explore the merits of brand-building in virtual reality

Source: D. Ataman

Sweets & Snacks Expo

Smart Sweets unveils new formula across portfolio at Sweets & Snacks

By Deniz Ataman

Better-for-you gummy maker, Smart Sweets, launched its new and improved formula across its portfolio, including five new SKUs, catering to consumers seeking healthier candy for nearly any type of occasion, Katrina Hahn, Smart Sweets’ co-CEO, told FoodNavigator-USA...

Source: D. Ataman

Summer Fancy Food Show

Cooking up diverse flavors and textures in the pasta category

By Deniz Ataman

Pasta is evolving to fit consumer preferences for convenient and accessible cooking at home, while creating improved taste, texture and packaging, according to category players showcasing at the Summer Fancy Food Show in New York City last month.

Source: D. Ataman

Summer Fancy Food Show at Summer Fancy Food Show

Unpacking US caviar business models at Summer Fancy Food Show

By Deniz Ataman

Despite a shared commitment to domestic aquaculture, non-profit North Star Caviar carves a unique niche with its focus on sustainable paddlefish caviar, contrasting with Marky's sturgeon farm’s dedication to producing the US's only beluga and...

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