Kroger, Hy-Vee and UNFI make better-for-you private-label plays in 2026
Store brands nearly triple the dollar sales growth of national brands, as grocers position wellness-focused products to capture health-conscious shoppers
Clean label
Mars, Danone and Mondelēz roll out star-studded Super Bowl ads
From celebrity cameos to cashback promos, food and beverage brands are pulling out all the stops ahead of kickoff
Hellmann’s, Heinz and McCormick dominate the mayo market – but for how long?
Mayonnaise giants are squaring off against better-for-you upstarts like Graza and Chosen Foods in the race to reinvent a creamy classic
Ultra-processed food fears mount even as consumer understanding about it lags
Americans increasingly factor processing into food choices, but inconsistent definitions and tradeoffs around convenience and cost leave room for clearer communication, according to new IFIC research
Diet Trends
Millennials and Gen Z scrap formal diets for functional and high-protein foods
Spins analysts say younger consumers are turning to wearable technology and AI tools to customize nutrition and choose foods that deliver health benefits and flavor
Diet Trends
Fiber’s comeback: Why snacks are embracing the next functional macro
Fiber is making a comeback in snacks as gut health trends, GLP-1 use and clean-label demands reshape functional food innovation
Diet Trends
Circana maps 3 ‘healthy eating’ white spaces for food manufacturers in 2026
Study highlights how fiber, convenience-driven healthy meals and mood-boosting products are redefining better-for-you trends
2026 yogurt innovation: Tropical, protein-packed and trendy
From tropical flavors to protein-rich options, yogurt continues to balance bold taste with health-conscious trends
Winter Fancy Faire
Dry oat milk ‘slices’ promise a step-change in plant-based beverage sustainability
Using a proprietary dry-printing process, Milkadamia’s new oat milk format reduces packaging by 85%, lowers logistics costs and gives retailers a less expensive, more sustainable entry point for plant-based milks
‘Highly-processed’ or ‘ultra-processed’? New dietary guidelines reignite a definitional food fight
The 2025–2030 Dietary Guidelines for Americans avoid the term “ultra-processed foods,” prompting both praise and criticism
Rethinking ‘clean’ water in the bottled water aisle
For startup Loonen, water isn’t just water - it’s spring-sourced and filtered with an emphasis on minimizing plastic across the supply chain
Impossible Foods partners with better-for-you startup EQUII
EQUII co-founder joins Impossible to accelerate the next phase of plant-based innovation
How the 2025-2030 Dietary Guidelines are shifting America’s plate – and sparking debate
The newest Dietary Guidelines emphasize whole foods, protein and animal fats – a shift praised by some experts as overdue, but others warn the report is retro and insufficient
Exclusive: Can biotech break monk fruit’s supply constraints? Manus thinks so
As demand for natural sweeteners grows, Manus moves monk fruit production in the US
Better-for-you claims in the crosshairs: Advertising watchdog scrutinizes health claims
National Advertising Division cases shine light on marketing missteps, making the case for food and beverage brands to rethink health-focused advertising
Conagra absorbs $968M impairment as outlook holds
A nearly $1 billion write-down and soft Q2 weigh on the stock, yet management reaffirms its focus on frozen, snacks and value-led innovation
2026 Trendspotting
Could white cake, churro and huckleberry cobbler be the big drink flavors of 2026?
From matcha and sober-curious sips to gut-friendly tonics, protein power and tropical spritzes, functional beverages are defining the next wave of refreshment
Trendspotting 2026
Whole ingredients, big impact: Plant-based milk trends for 2026
Plant-based milk is predicted to rebound in 2026 with whole ingredients, high-protein innovation and premium café culture
Can AI solve the cocoa crisis? Barry Callebaut is betting on it
Barry Callebaut partners with NotCo AI and Planet A Foods to tackle soaring cocoa prices and regulatory hurdles, leveraging digital formulation tools to future‑proof chocolate
5 macro trends in 2026 from KeHE Distributors
Shoppers demanding authenticity, function and bolder international products
News Bites
3 strategies shaping the future of food and beverage
Brands and retailers are responding to consumers who want more — more flavor, more functionality and more alignment with their health and sustainability goals
What’s coming after stevia? 4 new sweeteners on the horizon
From Finland to Italy, Peru to the UK, four start-ups are on a mission to transform the sugar reduction landscape
Tractor Beverage cultivates new business model with Haymaker
The farmer-focused vinegar-based sparkling tonic launches in 2026 at Sprouts Farmers Market
Up the food chain
Oatly’s strategy: Driving plant-based milk’s growth through taste, creativity and sustainability
How Oatly’s North American president Helge Weitz uses his CPG and real-world restaurant experience to map the firm’s US reset
Danone becomes the largest B Corp
The achievement gives Danone a competitive advantage over the likes of Nestlé and Unilever and is a boon for investor confidence
Kidfresh finds sweet spot between what kids want and parents approve
CEO Michael Allen says innovation a top priority to meet families’ needs
Top 5 F&B ingredients trends driving market growth towards $560bn
The global food and beverage ingredients market is booming. But what are the trends powering industry growth?
Target leans on functional beverages to steady slipping sales
Prebiotic sodas, better-for-you energy drinks and Halloween candy give embattled retailer Q3 lift
Middle East Focus: Food sector AI, coconut nectar, trout and more
Food sector AI, coconut nectar, trout and more feature in this edition of Middle East Focus
Pucker mania is spicing up snack shelves … and powering pickle sales
Pickles are big business and experiencing rapid growth through savvy startups and private-label expansion
Better-for-you beverages take the stage at private-label trade show
FedUp Foods and FrshBev exemplify contract manufacturing’s role in functional beverage development
Startup Spotlight
Yough! scales gut-friendly frozen pizza with clean ingredients and specialty retail strategy
From Greek yogurt crust to store shelves, Yough! is navigating the hurdles of scaling a healthier frozen pizza
Bubbl’r and Amez Infusions ride the functional energy drink wave
From antioxidant sparkling waters to unsweetened tea blends, drink makers meet surging demand for focused energy without the crash
Healthy beverages
Lipton leans into function and flavor with new herbal teas and concentrates
Lipton is expanding into concentrates and herbal teas to meet growing demand for flavorful, functional and convenient tea formats, while keeping pace with trends like GLP-1 wellness and stress management
Healthy beverages
Kids’ beverages are becoming simpler, cleaner and more flavor-focused
Brands like Oodles of Doodles and Stonyfield Organic show how the kids’ beverage category is evolving toward simpler ingredients, functional benefits and age-appropriate formats
Saffron Road’s seed oil-free certification aims to ‘level up’ frozen aisle
Frozen entrée manufacturer Saffron Road expands its clean label positioning with its Seed Oil Free certification, a move that reflects both evolving consumer awareness and the brand’s long-term strategy around ingredient transparency
Hain Celestial shows signs of stabilization amid brand shake-up
The maker of Celestial Seasonings and Garden Veggie Snacks narrowed losses as restructuring gains traction
Non-UPF Verified debuts standard for CPG brands
The standard includes ingredient criteria and processing intensity that align with nutrition research and food system realities
Justin Gold’s second act: Back at Justin’s after Hormel sell-off
Nut butter pioneer hopes to recapture the entrepreneurial spark that made his snack company a category trailblazer
5 meat snack innovations at NACS 2025
The tradeshow featured hundreds of innovative new products at the Cool New Snacks preview room
Protein, please: NPD with real muscle
Protein’s still flexing hard, but it’s left the gym and hit the grocery aisle
Danone’s east-meets-west strategy for gut health and longevity
Modern science drives Danone’s innovations, yet the company is also looking to ancient traditions around the world to understand how different cultures nurture gut health
The evolution of the energy drink category: Odyssey Functional Energy heralds drive towards added functionality
Clean energy has already swept across the energy drink category. Now, Odyssey Functional Energy heralds the next era of added functionality: becoming a favorite in offices of SpaceX, Uber, Google, Meta, Amazon and more
News Bites
Gen Z trends, UPF debate & Coca-Cola’s beverage pivot
Younger consumers redefine “healthy,” experts warn UPF rules may backfire and Coca-Cola bets big on protein and zero sugar
Mondelēz rethinks new product development and distribution strategy as US consumers cut back on snacks
The snack giant will expand value offerings, boost innovation in better-for-you products and indulgent items, and refine promotions to reignite growth
Gen Z and Millennials redefine wellness: Protein, fiber and flavor drive food choices
Spins data reveals how younger consumers are reimagining nutrition around functional benefits, global flavors and ingredient transparency
News Bites
From vegan collagen to smart sweeteners: FDA and CPG shifts shape food innovation
FDA accelerates precision fermentation, General Mills refocuses on overlooked consumers and innovators redefine the role of sugar
Cargill, ADM tap growth in natural, low-calorie sweeteners
As sugar reduction merges with functionality, global ingredient leaders are betting on advanced stevia solutions to hit the sweet spot
Healthy, hot and functional foods driving c-store growth
Prepared-food sales are climbing, and younger shoppers are leading the push for fresher, clean-label offerings
News Bites
Lay’s glow-up, food science myths and fermented frontiers
Lay’s gets a new look, nutrition science is getting a reality check and precision fermented ingredients are getting FDA’s nod