
Why food giants are pivoting to beauty
FMCGs and ingredients suppliers see the beauty market as an attractive alternative
News & Analysis on Food & Beverage Development & Technology

FMCGs and ingredients suppliers see the beauty market as an attractive alternative

The snacks and spreads giant plans to boost profitability through margin expansion in coffee and Uncrustables while stepping back from acquisitions

CEO Ramon Laguarta outlines plans to reduce sugar and sodium, boost protein and fiber, and “restage” core brands to drive higher value per consumption

Dairy was once inherently linked with health and wellness, but some consumers doubt the category’s clean image. How can brands rebuild trust?

The company is tailoring its strategy by region, courting value‑seeking US shoppers, fixing European chocolate margins and using Oreo‑led biscuits and cakes to unlock runway across China, India, Brazil and Mexico

The packaged food giant is banking on bolder taste, functional nutrition and smarter packaging to offset weak cereal and snack demand

Ingredients Compendium No 2: Trehalose
As manufacturers grapple with sugar reduction, texture loss and longer shelf-life demands, trehalose is emerging as a functional ingredient to watch in 2026

The new investment, coming on the heels of L Catterton’s majority stake, signals growing private-equity appetite for clean-label, better-for-you dairy

Blending animal and plant ingredients is emerging as a pragmatic path to scale protein diversification, says Food System Innovations

How advances in fiber chemistry and sourcing may influence the next generation of food products and health

The 2025–2030 Dietary Guidelines focus on federal programs and procurement to drive whole-food consumption and reduce ultra-processed foods nationwide

Sugary cereals are no longer breakfast staples, but they’re not disappearing either

Mintel research shows breakfast evolving from a product category into a flexible, behavior-driven eating occasion

The PSA‑style commercial introduces MAHA Center Inc. to millions of viewers, raising questions about the nonprofit’s opaque funding and deep links to Skyhorse Publishing

Americans want more fiber but don’t know where to find it – opening the door for clearer claims, education and better-tasting products, according to a survey by the International Food Information Council

Q2 sales fell 7% as analysts pressed management on whether baby and kids’ food could face similar scrutiny

In a world of pervasive confusion and growing mistrust over the contents of our food, the Yuka app is one claiming to sow a few seeds of clarity and transparency

Health claims may be an overlooked lever that could reignite plant-based meat demand, according to consumer research by the Good Food Institute

CEO calls the move a ‘surgical investment’ as the company integrates Siete Foods, Poppi and its expanded Celsius partnership while preparing relaunches of Gatorade and Quaker Oats

This isn’t a food fight, it’s a structural failure, according to experts who say the new US Dietary Guidelines need a reset, not another round of compromises

It may not be the big FMCGs who dominate in a market where appetite, and impulse, shrink

Court finds that requiring disclaimers like “does not contain meat” violates free speech, marking another victory for Tofurkey, Plant Based Foods Association and the Animal Legal Defense Fund

In 2026, longevity – not hype – is the real differentiator

Store brands nearly triple the dollar sales growth of national brands, as grocers position wellness-focused products to capture health-conscious shoppers

From celebrity cameos to cashback promos, food and beverage brands are pulling out all the stops ahead of kickoff

Soup-to-Nuts Podcast
As protein demand rises and consumers grow choosier, Good Food Institute Founder Bruce Friedrich outlines how plant-based and cultivated meat can move beyond hype and become investable, scalable industries

News Bites
The grocery value equation is evolving beyond simple price tags

We round up the challenges and opportunities of entering the ‘GLP-1 friendly’ meals arena

After years of testing AI checkouts and new store designs, Amazon is walking back its physical grocery ambitions to refocus on Whole Foods and experimental formats

Americans increasingly factor processing into food choices, but inconsistent definitions and tradeoffs around convenience and cost leave room for clearer communication, according to new IFIC research

Governments may be returning to salt reduction targets, but manufacturers say the era of easy reformulation wins is long over

FDA’s latest Request for Information (RFI) could reshape how gluten-containing ingredients are disclosed – raising new compliance questions for brands and offering clearer signals for consumers who rely on accurate labeling

Healthy Snacking
Consumers are turning to snacks for nutrition, satiety and convenience – blurring the line between eating occasions and pressuring brands to deliver more

News Bites
From sensemaxxing and nutrition policy to freeze-dried candy, consumers are reshaping what ‘value’ means in food - moving beyond price, binaries and one-size-fits-all health claims

Former GLP-1 users looking to keep the weight off are a potentially underserved consumer base looking for foods and beverages that will help the feel full longer, manage portions and meet their health goals

Letter from the editor
Consumers are redefining ‘healthy’ and rethinking nutrition to focus on their physical and mental well-being, which is creating opportunities and challenges for brands

Diet Trends
As shoppers scrutinize labels and headlines, brands are rethinking sweetness strategies to deliver lower sugar, clearer messaging and commercially viable reformulations

Diet Trends
Spins analysts say younger consumers are turning to wearable technology and AI tools to customize nutrition and choose foods that deliver health benefits and flavor

Diet Trends
Fiber is making a comeback in snacks as gut health trends, GLP-1 use and clean-label demands reshape functional food innovation

Diet Trends
Study highlights how fiber, convenience-driven healthy meals and mood-boosting products are redefining better-for-you trends

From tropical flavors to protein-rich options, yogurt continues to balance bold taste with health-conscious trends

Winter Fancy Faire
Using a proprietary dry-printing process, Milkadamia’s new oat milk format reduces packaging by 85%, lowers logistics costs and gives retailers a less expensive, more sustainable entry point for plant-based milks

News Bites
This week’s top stories show how nutrition policy debates, shifting views on processing and cocoa supply disruptions are reshaping formulation and sourcing decisions for CPG brands

As Americans navigate a maze of information about the safety and nutrition of oils and tallows, Marianne’s Harvest offers clear labeling and expert guidance for its versatile products

The 2025–2030 Dietary Guidelines for Americans avoid the term “ultra-processed foods,” prompting both praise and criticism

The latest Dietary Guidelines may not reinvent the wheel, but they offer manufacturers a roadmap to balance nutrition, consumer preference and formulation strategy across sweeteners, grains and processed foods, according to one expert

EQUII co-founder joins Impossible to accelerate the next phase of plant-based innovation

Cycle‑syncing nutrition is exploding, and brands are betting big. Is this the next major wave in women’s health?

Longevity is redefining consumer behaviour. Here are the top five nutrition trends every food and beverage brand needs to know

Nestlé faces global scrutiny as infant formula recall widens over contamination fears