Consumers can 'smell' words, say researchers
Some words are powerful enough to activate parts of the brain dedicated to smell, suggesting that food companies should pay closer attention to what they put on their labels.
Archives for July 17, 2006
'Sweet tooth' linked to binge eating and obesity
People with a 'sweet tooth', a strong preference for sweet tastes, associate the taste with mood improvements and have impaired control of eating more sweets, says research from the US.