Danisco rebrands Litesse to capitalise on health boom
Danisco has rebranded its Litesse brand of polydextrose in order to better position an ingredient that has been on the market for 25 years.
Archives for October 5, 2006
The three steps to successful wholegrain marketing
The major barrier for food manufacturers looking to produce commercially viable wholegrain products is that they do not follow a clear enough formulation and marketing concept, according to a contract R&D firm, which has identified three main...
Kraft expands health drive for kids
Kraft Foods has taken another step in the direction of health and wellness, introducing single serve healthy snack packs of some of its popular products, designed to appeal to the growing numbers of health-conscious American parents.
Omega-3 trade group to advocate EPA/DHA
In an effort to let consumers know not all omega-3s bring equal benefits, 12 ingredients makers - including Cargill, Ocean Nutrition Canada and Martek Biosciences - have joined forces to create the Global Organization for EPA and DHA Omega-3.
Canada approves GM yeast that combats cancer compound
Environment Canada has approved the import and manufacture of a genetically modified yeast variety that is designed to reduce the levels of the carcinogen ethyl carbamate, a compound that can naturally occur in fermented foods and beverages, such as...
New report examines benefits of outsourcing sales, marketing
The increasing trend by packaged goods firms to outsource their sales and marketing is expected to grow even further within the next few years, driven by the ability of external food brokers to find ways to reduce costs and improve marketing...
Quest flavour prediction method targets 'increased brand loyalty'
Quest has launched a flavour prediction and design method that it claims could transform the flavour development process.
Cola drinks raise osteoporosis risk, study
Women who drink four or more cola beverages per week have a higher risk of developing the bone disease osteoporosis, finds a new study, landing another blow on fizzy drinks makers.
'Designer' pectins to shine in food ingredients future
Increased understanding of pectins, a major component of plant cell walls, is opening the door to novel applications, as well driving research into new sources, says a new review.