Archives for October 12, 2009

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Vitaminwater Facebook flavor campaign enters stage three

Vitaminwater, a Coca-Cola owned company, has been running a three-step Facebook campaign designed to determine consumers’ tastes in order to launch a new flavor of its low-calorie, nutrient enhanced drink next spring.

Food makers' opportunity to play 'hide the veg'

By staff reporter

A new survey of tricks used to get kids to eat vegetables has highlighted once again the opportunities for food manufacturers to develop healthy products that appeal to youngsters.

GFF builds united front on gluten-free

By Caroline Scott-Thomas

The Grain Foods Foundation (GFF) has distributed information to food manufacturers and marketers to help them deal with media enquiries about gluten-free diets and foods.

Lawsuits against Cheerios cholesterol claims combined

By Caroline Scott-Thomas

A federal court panel has ruled that five pending lawsuits against General Mills for claims about the purported cholesterol-lowering benefits of Cheerios will be consolidated into one multi-district case.