Archives for February 26, 2010

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Sara Lee accused of ‘misleading’ marketing

By Caroline Scott-Thomas

Sara Lee has issued a clarification statement regarding its EarthGrain-brand bread after organic farming campaigners at Cornucopia accused it of “misleading and unethical” claims.

Third party food safety certification vital for consumers

By Rory Harrington

Evidence that food product safety has been verified by a third party certification scheme is more important to consumers than brand name, proof of traceability or government inspection, said new research.