Archives for March 5, 2010

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Food marketers could read minds, say researchers

By Caroline Scott-Thomas

Brain scans could allow food marketers to learn about a product’s appeal – or lack thereof – while it is still at the design stage, according to analysis published in Nature Review Neuroscience.

Bemis completes Alcan buy

Bemis announced it has completed the US$1.2bn takeover of Alcan Packaging Food Americas after agreeing to divest two of the company’s flexible packing operations.

New flavors aim to extend coconut water’s appeal

By Caroline Scott-Thomas

Virginia Dare has released a range of natural flavors for coconut water, which has been steadily gaining interest over the past couple of years, saying that they could boost its popularity still further.