Archives for April 7, 2010

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Exploring expectations beyond natural and organic

By Caroline Scott-Thomas

Consumers are moving beyond the terms ‘organic’ and ‘natural’ toward broader expectations of minimal processing and general healthfulness, according to a new report from The Hartman Group.

Apples deserve superfruit status, say Americans

By Mike Stones

Americans believe apples should take their place alongside blueberries, cranberries and pomegranates as 21st century superfruit, according to a new market survey Apples: The Next Superfruit, prepared by SupermarketGuru.com and The Lempert Report.