Study reveals social media brand marketing potential
Social media may have value as more than just a listening tool for marketers, with 15 percent of users more likely to buy social media-advertised brands, according to a new study.
Archives for December 8, 2010
Governments should force industry on salt reduction, says nutrition expert
Strategies to reduce sodium in populations should “force industry compliance” through government regulations and laws, according to an editorial in Nutrition.
PepsiCo pays a high price for a gamble in Russian dairy
When PepsiCo put up $5.4bn last week to acquire Wimm-Bill-Dann, it was seduced by the promise of high revenue growth but like any high-yield investment the Russian deal does not come without risks.
NIH panel publishes new guidelines for food allergy diagnosis
New guidelines for diagnosing food allergies aim to reduce the risk of inaccurate diagnoses and provide consistent treatment strategies, according to the National Institutes of Health.
‘Connect the dots’ between products and healthy eating, says NPD
Food manufacturers should focus on communicating specific product benefits rather than educating consumers generally about healthy eating, according to a new report from the NPD Group.