Archives for September 29, 2011

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Dispatches from the ADA conference 2011

Bazi launches bid to dominate new healthy energy shot market

By Elaine Watson

The firm behind Bazi – an antioxidant-rich energy shot claimed to trump rivals in the nutrition stakes – reckons it could be a $100m brand in four to five years as consumers look for something that will give them more than a caffeine blast.