‘Not for women’: Tongue-in-cheek or just plain sexist?
Diet soda is ladylike but low-calorie soda is manly. It might seem like a subtle difference, but that’s the only thing that’s subtle about the blundering marketing campaign for Dr. Pepper Ten.
Archives for October 12, 2011
Macho men will fall for Dr Pepper Ten, analyst predicts
Dr Pepper Snapple’s (DPS's) new Dr Pepper Ten drink for ‘men only’ will find favour with its young male target audience in the US, according to a Euromonitor analyst.
Harvard study analyzes Americans’ willingness to pay more for food safety
Americans are willing to pay more for safer food – but the amount they are willing to pay is highly dependent on the duration and severity of the illness prevented, as well as cost, according to new research.
PepsiCo on Trop50: ‘We’re selling everything we can make’
Stevia-sweetened fruit drink Trop50 has been the runaway success story in PepsiCo’s US beverages business this year with volumes of the mid-calorie beverage up 50% in the third quarter, PepsiCo has revealed.