News & Analysis on Food & Beverage Development & Technology
Americans are willing to pay more for safer food – but the amount they are willing to pay is highly dependent on the duration and severity of the illness prevented, as well as cost, according to new research.
Stevia-sweetened fruit drink Trop50 has been the runaway success story in PepsiCo’s US beverages business this year with volumes of the mid-calorie beverage up 50% in the third quarter, PepsiCo has revealed.
Dr Pepper Snapple’s (DPS's) new Dr Pepper Ten drink for ‘men only’ will find favour with its young male target audience in the US, according to a Euromonitor analyst.
Diet soda is ladylike but low-calorie soda is manly. It might seem like a subtle difference, but that’s the only thing that’s subtle about the blundering marketing campaign for Dr. Pepper Ten.