Mars to set 250 chocolate calorie limit worldwide by 2013
Mars is to reduce the calories in its chocolate sold globally to 250 or less by the end of 2013.
Archives for February 15, 2012
US and EU strike deal on organic certification standards
US and EU officials have struck a deal that will allow products certified as organic in Europe or the US to be sold as organic in both regions.
P&G sells Pringles to Kellogg after Diamond deal loses its luster
Procter & Gamble has struck a $2.7bn deal to sell Pringles to Kellogg after its $2.35bn deal with former suitor Diamond fell through following a probe into its payments to walnut growers.
Weetabix invests £20m in UK and North American sites
UK-based cereal firm Weetabix has announced plans to invest £20m (€23.9m) across its manufacturing facilities in the UK and North America.
Researchers identify procedure to increase product launch success
Kansas State University researchers have developed a new procedure to predict success of new flavored snack product launches, allowing success rates of about 70%.
IMG enters strategic new phase with new director of business development
Integrated Marketing Group has entered a ‘new phase of expansion’ with the appointment of industry veteran Peggy Jackson as director of business development.