Big Interview: Brad Kloss, founder and CEO, FitPro
FitPro: Is there room for a new player in the RTD protein shake market?
Launching a new product into the ultra-competitive ready-to-drink (RTD) protein shake market is not for the faint-hearted. But being a minnow in a pool of sharks doesn’t faze the founder of FitPro, who reckons he can give Muscle Milk a run for its money.