STRAWBERRY VERSION OF 'APPLE ALE' DUE FOR US LAUNCH THIS FALL
‘Flavored alcohol is on fire’, MillerCoors CMO on new Redd’s Apple Ale strawberry launch
Miller Coors says it plans to launch a strawberry version of Redd’s Apple Ale in the US this Fall, with one top company executive noting that flavoured alcohol and malt-flavored beverages are ‘on fire’ as a category.