Mondelez enters $45m-a-year marketing deal in Brazil
Mondelez International has entered into a marketing partnership with InnerWorkings in Brazil, one of its priority markets.
Archives for August 11, 2013
Unilever sells Wish-Bone and Western dressings brands to Pinnacle Foods for $580m
Unilever has announced plans to sell its Wish-Bone and Western dressings brands to Pinnacle Foods in a $580m deal as it continues to shed non-core brands.
Campbell Soup seals Kelsen snack buy
Campbell Soup has completed its acquisition of Danish baked snacks player Kelsen Group.
Firm promising to tackle pre-diabetes by unlocking secrets of gut microbiome talks to medical food giants
A firm co-founded by Whole Foods Market chairman John Elstrott is in talks with top consumer healthcare firms about developing medical foods containing a novel ingredient claimed to improve blood glucose control and metabolic function in pre-diabetics...
Swedish startup hits US sweet spot with 100% natural rhubarb liqueur
The founder of award-winning Swedish rhubard liqueur brand Rhuby insists that the major battle for a spirits startup is distribution and it isn’t enough to have a ‘great product, fantastic concept and beautiful brand’.
It’s official: Promoted and organic tweets drive offline sales, says Twitter, and we can prove it
Is your brand getting some decent bang for the bucks you spend on paid-for (‘promoted’) tweets? The answer, according to a new trial with 35 big names in consumer packaged goods (CPG) including Mondelez, is YES.
It's Crunch Time! Danone boosts US yogurt offering through YoCrunch deal
Danone has moved to further “strengthen" its US yogurt offering through the acquisition of ‘yogurt with toppers’ market leader, YoCrunch.
Want to go green? Here's a way to figure out what it's worth
Going green and taking on sustainability initiatives sometimes can be a hard sell to tight fisted financial executives. Cargill marketing manager Jennifer McLenighan tells how the company's new assessment tool can make the pitch easier.
Campbell Soup in talks with CVC Capital Partners over potential sale of its business in Europe
Campbell Soup says it is in final and exclusive negotiations for the potential sale of its business in Europe - which includes soups and simple meals brands Liebig and Royco in France; Erasco in Germany; Blå Band in Sweden; and Devos...
FAO confirms food price fall for third month in a row
A third consecutive fall in global food prices during the month of July was largely driven by lower international prices for grains, soy and palm oil, according to the United Nations Food and Agriculture Organization (FAO).
Supersize me! But who is actually ordering those jumbo corn dogs?
With state fair season in full swing and deep-fried Oreos on the menu, online food ordering service GrubHub embarked on a study of ‘extreme foods’ to determine who is ordering jumbo corn dogs and Big Gulps (spoiler alert - it’s men…)