Archives for January 10, 2014

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AlixPartners survey highlights the potential of health category 'super' consumers

Small group of health category ‘superusers’ spend $161bn per year

By Maggie Hennessy

Despite that they comprise just 26% of the population, Americans who spend more than 40% of their food and beverage budgets on health and wellness-related products account for 61% of total spending for the sector, or more than $161 billion annually,...