Archives for February 17, 2014

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DIGGING INTO INNOVATION & NPD WITH DATAMONITOR CONSUMER

Green tea cereal: The next big nutritional punch at breakfast

By Kacey Culliney

Green tea has migrated from hot drinks into other foods over the years but has particular promise in breakfast cereal where manufacturers can pack nutritional punch into weight-loss products, says a Datamonitor researcher.

Kellogg revamps palm oil policy after months of protests

By Kacey Culliney

The Kellogg Company has pledged to source fully traceable palm oil by the end of next year, a move that has been welcomed by NGOs that have been fighting for the cereal giant to change its policies for months.

Green juice is scary looking, say 28% of Americans

By Maggie Hennessy

Despite the recent surge in popularity of green juice and consumers’ general belief that it’s the most nutritious juice, many consumers are still skeptical that it actually tastes good, as a recent survey by Jamba Juice found.