Archives for February 21, 2014

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Navigating the $23bn children’s food & beverage market

By Maggie Hennessy

It’s no secret that children are an important target group for food and beverage manufacturers, as this $23bn segment accounts for roughly 4% of the overall US food and beverage market (worth $639bn), according to Packaged Facts. 

Kellogg CEO: We integrated Pringles flawlessly

By Kacey Culliney

The acquisition of Pringles back in 2012 has tripled the scale of Kellogg in some emerging markets – completely changing the nature of business, its CEO says.

'Pepsi's been outmaeuvered by coke, outshone by dr pepper' - crusading investor

‘Coke has mediocre PepsiCo on its heels’: Peltz’s withering verdict

By Ben BOUCKLEY

Nelson Peltz insists that Coke has PepsiCo on the back foot and says the latter is even outshone by Dr Pepper despite a stellar beverage portfolio including Gatorade, Tropicana and Mountain Dew.