Archives for March 3, 2014

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Dispatches from Snaxpo 2014: Frito-Lay marketing executive insight, part I

Frito-Lay: ‘These days of mass marketing are limited…’

By Kacey Culliney

Mass marketing no longer resonates with today's consumer and it must be replaced by one-on-one marketing with dedicated focus on pre-shop behavior, says Frito-Lay’s senior vice president and chief marketing officer.

How much do consumers use (and understand) nutrition labels?

By Maggie Hennessy

On the heels of the US Food and Drug Administration’s proposed updates to the Nutrition Facts label—which received largely positive marks from the food and beverage industry—new research from the NPD Group is questioning how many US consumers even...