Archives for April 20, 2014

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POM v Coke at the Supreme Court: Who came out on top?

By Elaine WATSON

POM Wonderful and Coca-Cola both got a grilling at the Supreme Court on Monday as they traded blows in a false advertising case, but while the justices seemed to give Coke a tougher time, this doesn’t necessarily mean POM is going to emerge victorious,...

Hard and crunchy = fewer calories?

By Maggie Hennessy

Consumers perceive foods that are either hard or have a rough texture as having fewer calories, says a new study in the Journal of Consumer Research.