Consumer research finds 'steady energy' resonates
‘Sustained energy’ not as powerful a message as we thought: Cargill
No matter how much or how little consumers understand the concept of “energy”, one thing’s for certain. They want more of it.
Archives for July 24, 2014
Beyond the focus group? Next generation concept testing
Instant.ly app takes concept testing to next level with real-time feedback from target shoppers ... as they shop
A new mobile app enabling CPG companies to get instant feedback on new product concepts from target consumers while they are grocery shopping will slash the time and money spent on testing new ideas, claims consumer insights expert uSamp.
Whole Foods' labels are misleading, deceptive, unfair and fraudulent, alleges lawsuit
Whole Foods targeted in new lawsuit over 'all-natural' claims
Whole Foods Market has been targeted in another class action lawsuit alleging that products it labels as ‘all-natural’ are misbranded because they contain “artificial ingredients and flavorings, artificial coloring and chemical preservatives”.