News & Analysis on Food & Beverage Development & Technology
Beyond the focus group? Next generation concept testing
A new mobile app enabling CPG companies to get instant feedback on new product concepts from target consumers while they are grocery shopping will slash the time and money spent on testing new ideas, claims consumer insights expert uSamp.
Consumer research finds 'steady energy' resonates
No matter how much or how little consumers understand the concept of “energy”, one thing’s for certain. They want more of it.
Whole Foods' labels are misleading, deceptive, unfair and fraudulent, alleges lawsuit
Whole Foods Market has been targeted in another class action lawsuit alleging that products it labels as ‘all-natural’ are misbranded because they contain “artificial ingredients and flavorings, artificial coloring and chemical preservatives”.