Don’t write off carbonated soft drinks just yet, says PepsiCo: Mountain Dew Kickstart worth 'almost $250m' in two years
While Diet Pepsi sales remain pretty dire, strong growth from Mountain Dew Kickstart, Wild Cherry Pepsi and retro-style ‘real-sugar’ Pepsi prove that Americans haven’t lost their enthusiasm for carbonated soft drinks (CSDs), says PepsiCo.