Calorie counting is a declining trend
Ditching the ‘diet’: Americans want to shed pounds, but they're tiring of traditional weight loss regimes, says Packaged Facts
While 28% (66 million) of American adults are trying to lose weight, and a further 14% (32 million) are trying to maintain their weight, they are losing interest in strict diet plans, calorie-counting and ‘diet’ foods, says a new report from Packaged Facts.