News & Analysis on Food & Beverage Development & Technology
It’s well-known that many CPG firms feel that they are not getting enough bang for their trade spending bucks. But a recent analysis by Nielsen reveals that most of them are not getting any bang for these bucks, with almost three quarters of promotions...
Social media can be a powerful tool to identify trends as well as communicate with different customer segments. But it can also be used to identify threats, says market research firm Brandwatch.
GOLDEN STATE ROW ESCALATES AS NOVEMBER 4 BALLOTS APPROACH
PepsiCo CEO Indra Nooyi has attacked November ballots in San Francisco and Berkeley that will ask city residents to approve increased taxes on sugar-sweetened beverages and sweeteners used to sweeten such drinks.
Is it harder to start a beverage business today than it was 25 years ago when he started distributing ‘ginger brew’ from his Volkswagen Bug in a tie-dyed tee-shirt? Probably, says Reed’s Inc founder & CEO Chris Reed. But that doesn’t mean you shouldn’t...
The use of natural sweeteners is growing rapidly – they were used in one in five new non-caloric drinks launched last year – but it is still dwarfed by other sweeteners, according to a new report from Canadean.