News & Analysis on Food & Beverage Development & Technology
The use of natural sweeteners is growing rapidly – they were used in one in five new non-caloric drinks launched last year – but it is still dwarfed by other sweeteners, according to a new report from Canadean.
Is it harder to start a beverage business today than it was 25 years ago when he started distributing ‘ginger brew’ from his Volkswagen Bug in a tie-dyed tee-shirt? Probably, says Reed’s Inc founder & CEO Chris Reed. But that doesn’t mean you shouldn’t...
GOLDEN STATE ROW ESCALATES AS NOVEMBER 4 BALLOTS APPROACH
PepsiCo CEO Indra Nooyi has attacked November ballots in San Francisco and Berkeley that will ask city residents to approve increased taxes on sugar-sweetened beverages and sweeteners used to sweeten such drinks.
It’s well-known that many CPG firms feel that they are not getting enough bang for their trade spending bucks. But a recent analysis by Nielsen reveals that most of them are not getting any bang for these bucks, with almost three quarters of promotions...
Social media can be a powerful tool to identify trends as well as communicate with different customer segments. But it can also be used to identify threats, says market research firm Brandwatch.