Archives for October 31, 2014

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Kamut for the masses!

By Maggie Hennessy

When the nation’s largest cereal manufacturers and mass merchants say they want to use your ancient wheat as a primary ingredient in a granola line as part of a “better for you” brand collection, you say yes. Even if it’s on very short notice.

Special K global rebrand set for 2015

By Kacey Culliney

Kellogg will overhaul Special K next year to pull the failing brand away from its weight management focus, the company CEO says.

DuPont: ‘We will launch 4000 products by 2020’

By Shane STARLING

DuPont’s nutrition & health division will play a big part in the launch of 4000 food-related products in the next six years, its chief said as the company celebrated 50 years at its Brabrand base in Aarhus, Denmark yesterday.