Archives for October 31, 2014

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DuPont: ‘We will launch 4000 products by 2020’

By Shane STARLING

DuPont’s nutrition & health division will play a big part in the launch of 4000 food-related products in the next six years, its chief said as the company celebrated 50 years at its Brabrand base in Aarhus, Denmark yesterday.

Kamut for the masses!

By Maggie Hennessy

When the nation’s largest cereal manufacturers and mass merchants say they want to use your ancient wheat as a primary ingredient in a granola line as part of a “better for you” brand collection, you say yes. Even if it’s on very short notice.

Special K global rebrand set for 2015

By Kacey Culliney

Kellogg will overhaul Special K next year to pull the failing brand away from its weight management focus, the company CEO says.